Certified Agile Digital Strategy Expert (CADSE)

New Zealand’s First & Only Agile Digital Strategy Certification

What I will get

  • 12-Month 24/7 access to your learning portal that gives you 130+ topics and insights from digital experts via video, written, and interactive learning.

  • Intake is open now to study for 11 weeks at your own pace through the learning management system and 1-to-1 mentoring.

    You have the flexibility to book your mentor through your learning portal suited to your schedule.

  • Your weekly one-to-one mentoring sessions with a certified business mentor will give you the skills to take your digital marketing knowledge further.

    With over 10 years of experience in corporate communications and training, we will help turn that unproven concept into something great!

  • Course content is validated by Google, Facebook, Twitter, LinkedIn and Microsoft.

    IDNZ Course material is globally validated to a higher standard than that of the local NZQA. You learn what industry professionals put into practice in order to get results, rather than following outdated theoretical methods seen elsewhere on educational courses - giving you an edge when it comes time for your exam!

    Completing this course also means sitting down through an online proctoring exam which will allow YOU THE POTENTIAL OF passing and earning YOUR very own Agile Digital Marketing Expert (CADME) title.

    Upon passing the exam (200 multiple choice questions in 2.5 hours), you will be awarded digital certification that can be displayed on your LinkedIn to further your chances of getting a job from recruiters.

  • Don't let money worries hold back what's important! Flexi-payment options are available to allow you the opportunity to better yourself and pay off your balance in full with no interest charges on course fee.

    IDNZ is registered with the Management Capability Development Fund. You may be eligible for it. Funding from the RBP is not guaranteed for any customer. Click here to find out if you're eligible.

This comprehensive programme equips you with the skills and knowledge needed to excel in the fast-paced world of digital marketing.

What sets our digital marketing course apart from others?

Our commitment to providing you with practical, hands-on experience. Through an internship with a real business, you will gain invaluable industry exposure that will significantly enhance your CV and empower you to secure the marketing role you desire.

Flexible learning | full-time or Part-time

we understand the importance of flexibility in your learning journey. Our one-to-one mentoring sessions are conducted online, allowing you to choose study times that suit your schedule, whether it's during the day or night. Our mentors, who boast over a decade of experience in the industry, are dedicated to sharing industry insights and the best practices that will work best for you.

Learning HUB

In addition to personalised mentoring, our 24/7 Online portal offers a wealth of resources, including videos, interactive content, quizzes, and practical written materials. Our focus is on delivering hands-on, practical knowledge rather than theoretical concepts, ensuring that you are well-prepared to excel in your marketing career.

What is Agile Digital Marketing Strategy?
Agile Digital Marketing Strategy is a dynamic approach that focuses on adapting quickly to changing market conditions through continuous planning, testing, and data‐driven adjustments.
Why is Agile Digital Marketing Strategy important?
It enables businesses to respond in real time to market shifts, improve ROI, and ensure that marketing efforts align with changing consumer behaviours.
How can Agile Marketing benefit my business?
Agile Marketing can benefit your business by enhancing flexibility and responsiveness. It enables you to swiftly capitalise on emerging opportunities, increase customer engagement, and achieve superior results.
What are the key components of Agile Digital Marketing Strategy?
The key components include continuous planning, iterative testing, data‐driven decision‐making, cross‐functional collaboration, and a strong focus on customer feedback.
How can I implement Agile Digital Marketing in my organisation?
To implement Agile Digital Marketing, start by forming cross‐functional teams, setting short‐term measurable goals, conducting regular data analysis, and fostering open communication. Training your team in Agile methodologies is also highly beneficial.
What tools can assist in Agile Digital Marketing Strategy?
There are various tools available, such as project management software (e.g. Trello, Asana), analytics platforms (e.g. Google Analytics) and marketing automation solutions (e.g. HubSpot), which help streamline processes and support Agile practices.
Can Agile Digital Marketing work for small businesses?
Absolutely! Agile Digital Marketing is scalable and can be tailored to suit businesses of all sizes, enabling small businesses to compete effectively and grow their marketing efforts.
How can I measure the success of Agile Digital Marketing campaigns?
Success can be measured through key performance indicators such as conversion rates, click‐through rates, customer acquisition costs and revenue growth, allowing for continuous optimisation.
Are there any Agile Digital Marketing training programmes available?
Yes, id.ac.nz offers a comprehensive Agile Digital Marketing Strategy course that combines in‐depth, practical learning with real‐world case studies and hands‐on experience.
What are some Agile Digital Marketing best practices?
Agile best practices include holding regular team meetings, prioritising tasks, continuous learning, adapting swiftly to market changes, and fostering a culture of experimentation and data‐driven decision‐making.

Using your workplace or business as a case study

11 agile sprints in 11 weeks

What I will learn

This agile digital marketing module introduces a focused method geared toward managing projects in which people fall into one of two buckets: sense and respond marketing or a scrum-like mentality. You will get to learn agile digital marketing isn't so much about working faster on a variety of projects. Rather, it focuses on applying proven workflows to prioritise tasks and carry out your marketing team's goals more efficiently.

This module introduces you to digital communication and ways to develop a measured and well-considered strategy for your digital marketing needs.

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

Learn how to create engaging content on social media and how to plan, execute, optimise and report on social media marketing campaigns across the key social platforms.

The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per-Click (PPC) campaigns using Google Ads. Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

The digital leadership module begins with setting business goals and knows how the job responsibilities support it. You will learn how to take advantage of your digital assets to gain and also maintain a competitive edge. You will explore how technology can be used to help your business become much more responsive to the needs of their customers and the ever-changing business requirements. You will place high value on organisational communication, creativity and willingness to explore the ways that new emerging technology and digital information can be used to help business projects.

The Website Optimisation module will explore how to build and publish a well-designed, high - performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

The module will explore and apply the story-telling techniques to your digital strategy pitching.

Our recent learners

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“86% of our learners got promoted and elevated their career.”

— IDNZ

What our learners say

  • Sarah Eddy

    EXECUTIVE ASSISTANT TO MD
    ”Completing the IDNZ certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge. Now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.”

  • Harrison Mudgway

    NEW ZEALAND MTB NATIONAL
    ”With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn’t miss important principles.”

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Benefits of Agile

““No matter the size of your marketing department, Agile Digital Marketing enables you to be more efficient, better address your customers’ wants, and be more aligned with the organisation’s goals””
— IDNZ

  1. You get more done - The Agile Digital Marketing approach results in up to 60% more quality-specific work done.

  2. You get the right things done - As a squad or an individual, you develop ideas, score them, and execute them. It’s a team effort toward a team goal and agreed-upon priorities.

  3. You adapt to change quickly - Digital marketers have been dealing with change since the invention of marketing, but agile means your ability to adapt to change is much quicker and more thoughtful.

  4. You improve communications - Agile calls for teams to be aligned in their approach, and transparent in sharing what they’re working on. This leads to improved communication – and not just for the marketing team, but across departments including sales and senior management.

Agile in Digital Marketing Strategy

is all about agility and responsiveness in an ever-changing terrain. Picture yourself as the captain of a vessel, always prepared to adapt and navigate towards success, regardless of the twists and turns encountered along the way.

  • Envision embarking on a digital marketing voyage, akin to an explorer setting forth on an exhilarating journey. In this initial phase, you delve into the expansive realm of data, demographics, and trends. The focus is on comprehending your target audience and the ever-evolving digital landscape. You'll unearth concealed gems of consumer insights, emergent technologies, and market prospects that will chart the course for your campaign.

  • Having navigated the marketing waters, it's now time to chart your course. Consider this phase as crafting a strategic map for your expedition. You assemble your crew (your marketing team), and together, you devise an adaptable route that accommodates changing currents. This Agile strategy compass guarantees you remain on course while embracing the unpredictability of the digital ocean.

  • Raise the sails and set your marketing vessel into motion! During this stage, you dissect your strategy into manageable portions, akin to plotting brief sprints. Each sprint resembles a miniature exploration where your team collaborates to attain precise objectives. It's exhilarating as you witness swift progress, much like the wind billowing into your sails.

  • As you sail forward, you'll confront surges of content creation, SEO optimisation, social media campaigns, and more. It's a dynamic journey where you fine-tune your course based on real-time feedback. Like adept mariners, you adjust your sails to harness the digital currents, maximising every effort.

  • In the realm of digital marketing, storms can suddenly arise, or fresh opportunities may emerge on the horizon. Hence, you maintain an unwavering vigil over your strategy. Regularly assess your progress, gauge outcomes, and adapt as required. It's akin to having a sentinel in the crow's nest, scrutinising for shifts and steering your vessel safely.

  • Following a triumphant journey through the digital expanse, it's time to celebrate your achievements. This phase involves a comprehensive evaluation of the entire voyage, from market exploration to execution. Assemble your crew, scrutinise the wealth of data and insights you've amassed, and luxuriate in the triumph of your Agile odyssey. You've not solely piqued the interest of your audience in the awareness stage but have also gained their trust and allegiance.

Common Questions
on Agile Marketing

  • Agile marketing strategies will benefit businesses across various industries, including e-commerce, technology, retail, finance, and more. Any industry that values adaptability, collaboration, and customer-centricity can leverage Agile marketing to gain a competitive edge.

  • Agile marketing enables businesses to respond quickly to changing market trends by allowing them to adapt their strategies and tactics in real-time. Through regular reassessment and data-driven decision-making, businesses can stay agile and capitalise on emerging opportunities.

  • Agile marketing is suitable for businesses of all sizes. While larger businesses may have more complex marketing operations, the principles of Agile marketing can be applied to any organisation. It is the mindset of flexibility, collaboration, and continuous improvement that matters most.

  • Agile marketing improves the customer experience by enabling businesses to iterate and optimize their marketing efforts based on customer feedback and data. This customer-centric approach ensures that businesses deliver relevant and personalised experiences that resonate with their target audience.

  • While Agile marketing offers numerous benefits, there can be challenges in its adoption. These may include resistance to change, establishing effective cross-functional collaboration, and managing expectations. However, with proper training, support, and a commitment to the Agile mindset, these challenges can be overcome.

  • To get started with Agile marketing, businesses can begin by educating their teams about Agile principles and methodologies. Establishing a culture of collaboration, setting clear goals, and implementing an iterative approach is essential. It is also recommended to seek guidance from Agile marketing experts or consultants for a smooth transition.

Start anytime, anywhere

 

FAQs

This is a full online learning programme that delivered through 30 hours of learning. Students do have 6 months or less to complete the course, depending on student's pace. Most students completed the course and get certified in 11 weeks.
IDNZ provides optional face to face online meeting with mentor (1 hour session x 1 module x 11 weeks). Feel free to book online.

All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

  • Have professional work experience in any field
  • Hold a Bachelor’s or Master’s degree
  • Hold a Diploma with at least 2 years working experience.

Anyone with suitable work experience can apply for the certification programme. A background in a related discipline is not required; the aim of the certification is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career.
You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

No, this is not a programming course, and you will not have to learn any coding. This certification focuses on the commercial aspect of online marketing.

IDNZ is the certification body for the digital marketing education. The content is also validated by Google, Facebook, Twitter, LinkedIn and Microsoft.

The certification is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through online proctoring. Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.

Student can enrol anytime to gain access to the online learning portal and start studying.

Yes, we have flexi-payment options that are interest free of upto 12 months, made feasible with our partner Splitit.

Benefits of Agile

““No matter the size of your marketing department, Agile Digital Marketing enables you to be more efficient, better address your customers’ wants, and be more aligned with the organisation’s goals””
— IDNZ

  1. You get more done - The Agile Digital Marketing approach results in up to 60% more work done.

  2. You get the right things done - As a squad or an individual, you are developing ideas, scoring them, and then executing. It’s a team effort toward a team goal and agreed-upon priorities.

  3. You adapt to change quickly - Digital marketers have been dealing with change since the invention of marketing, but agile means your ability to adapt to change is much quicker and more thoughtful.

  4. You improve communications - Agile calls for teams to be aligned in their approach, and transparent in sharing what they’re working on. This leads to improved communication – and not just for the marketing team, but across departments including sales and senior management.

Need more info?

I am ready

Still not sure?

This Agile
Digital Marketing
Certification is for

 

  • Many that are in traditional marketing careers wish to update their skillset

  • Marketers working in management and senior management

  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately

  • Entrepreneurs and small businesses owners

  • Anyone hoping to implement an up to date digital strategy for their company